My interest in photography first set me on a creative path. I chose to study graphic design for its flexibility, which allowed me to explore a wide range of disciplines, from posters and logos to digital experiences and websites.

I began my career at Fortera, a climate tech startup based in San Jose, where I gained my first hands-on understanding of branding. There, I learned how a brand can grow from a small group of dreamers into a company of shared belief. Over three years, I helped evolve Fortera’s partnership-driven approach into a core brand message, creating media and content that emphasized collaboration, transparency, and trust.