Microsoft (study)

advertising • motion • web 

A project that challenged us to create a motion piece that could change a negative perception of a corporation.

Objective
Given a company with a bad public image, create a short film change the image of that company. From the list of companies, figure out a specific example of their poor public image to work on and create a 30 second film to express the concept.

WORLDWIDE

Approach
Using the concept of the Microsoft logo, I created frames with a white bar. The bar appears as a frame and underlining text. This element will be present throughout the presentation and have an impact as it places focus on the main issue at hand.