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Microsoft (study)

advertising • motion • web 

A project that challenged us to create a motion piece that could change a negative perception of a corporation.

Objective
Given a company with a bad public image, create a short film change the image of that company. From the list of companies, figure out a specific example of their poor public image to work on and create a 30 second film to express the concept.

WORLDWIDE

Approach
Using the concept of the Microsoft logo, I created frames with a white bar. The bar appears as a frame and underlining text. This element will be present throughout the presentation and have an impact as it places focus on the main issue at hand.

Michael Chen Selected Works 2018 - 2022

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