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Shell (study)

logo • color palette • print • digital 
• website • brand guidelines 

An assignment from school which called for a rebrand of Shell corporation. I created advertising pieces as well to send a strong message about the companies willingness to change.

WORLDWIDE

Objective
Design a Corporate Social Responsibility Report of Shell Oil Company. Create a separate identity for the company to reinforce the report. Organize a set of print and digital deliverables that demonstrate the identity of the report.

Approach

Reinvigorating the logo for Shell was a priority. The logo was widely recognized so taking the shell element and altering it slightly allows a fresh outlook. The softer red color adds a softer tone from the strong yellow and red of the original logo.

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