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I was assigned this project for school to rebrand an a zoo and to create content that appeals to the target audience.

SENECA PARK ZOO 

logo • color palette • typography
• brand guidelines • business cards

WORLDWIDE

Objective
Redesign an existing zoo brand and create a brand manual for it. Demonstrate the skills to both establish visual identity and create a set of guidelines to adhere to. Apply your visual system across appropriate sets of deliverables.

Approach
The idea of creating an engaging learning environment became the challenge. I created a visual system that targets the imagination of our younger audience, in hopes of encouraging them to start considering environmental impact.

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