ReCarb Technology Explainer
Use NavisWorks to create a flyby video of the Fortera ReCarb plant’s 3D model. We want to display each step of our decarbonization technology. This will be displayed at trade shows for people to view while walking by or looking for a reason to talk to the staff and ask more questions.
The Team
Animator - Michael Chen
Sr. Engineer - Connor Fleming
VP of Engineering - Phil Tuet
The Challenge
Capture people’s attention at trade shows.
Demonstrate how ReCarb’s technology is connected to existing cement plants.
Don’t appear overly complex.
Michael Chen - Animator, Editor
The Team
Fortera’s Green for Free
A common question we would get was how the economics of Fortera’s sustainable cement worked with existing infrastructure. I worked alongside another designer to create a visual to use for the website that would explain how the economics of adopting Fortera’s product would generate sustainability incentives for “free”.
The Team
Michael Chen - Animator
Renee Edelman - Animator
A part of Fortera’s identity was being transparent to our audience. This involved allowing them to see behind-the-scenes footage of the lab and how the team operated their runs with complex machinery.
Analytical Lab Tour
The Team
Michael Chen - Editor, Videographer
Renee Edelman - Animator
Product Lab Tour
Fortera has three labs that operate independently according to different customer needs. With the success of the first analytical lab tour video, second one was produced and edit to showcase the product lab.
The Team
Michael Chen - Editor, Videographer
Renee Edelman - Animator
Veterans Success Center
In honor of donating our cement to create the Veterans Success Center in Redding, CA, we also created a video to commemorate one of our Fortera veterans. This was featured on Simpson University’s website together with the launch of their new building.
The Team
Michael Chen - Editor, Videographer
Prior to a press release before the grand opening of Fortera’s ReCarb plant, the CEO gave a presentation and speech to a group of media members. This was kicked off with a video presentation of the plant that introduced Fortera’s mission.
Grand Opening
The Team
Michael Chen - Editor, Videographer
Marcus Mezzano - Drone