Established and scaled Fortera’s visual identity as the company’s first in-house graphic designer, creating brand assets, logos, and design systems that supported rapid growth from an $85M Series C in 2024 to a projected $150M+ Series D in 2025.
Redesigned company logo in collaboration with the CEO, building the foundation for the company’s core visual identity and brand presence.
Produced and edited marketing and promotional videos, incorporating live footage and 2D or 3D animation to create engaging visual content that communicates brand messaging.
Contributed to two full website redesigns, collaborating with the team to update layouts, user interfaces, and visual design elements for improved brand consistency and user experience.
Conceptualized and designed product packaging and logos for upcoming products, supporting brand expansion and future go-to-market initiatives.

Translated complex chemistry and engineering processes into clear visual narratives through a 3D animated video.
Generated on brand social posts, increasing company LinkedIn followers from under 3,000 to 6,000+.
Created infographics and visuals depicting Fortera's carbon capture technology and its integration process with current cement practices.
Designed data-driven layouts in print booklets and brochures to showcase the value of CO₂ reduction in an industrial sustainability initiative.

Completed a logo and business card to establish a foundation for a strong brand identity.
Translate creative direction into on-brand design solutions using typography, color theory, and layout principles.
Utilized Adobe Creative Suite to generate various brand concepts and mockups, enabling continuous feedback during the design phase.
Delivered 100% print-ready branded assets on time.

Animated a motion graphics video with After Effects to promote a website, applying visual storytelling and brand consistency to engage audiences.
Collaborated with a Marketing Consultant to develop and refine motion graphic concepts, translating guidelines into engaging visuals.
Produced and presented three storyboards, design concepts, and visual frameworks to guide creative development and client approval.

Coordinated scheduling and logistics to ensure smooth location setups for photo sessions.
Captured high-quality images across studio, portrait, event, and commercial settings, applying advanced knowledge of composition, lighting, and exposure.
Assisted with staging and composition, preparing sets, adjusting professional lighting, and ensuring timely shot completion.

Assisted photographer with studio and on-location shoots, handling lighting setup, camera equipment, and props to ensure smooth production.
Serve as primary video camera operator for weddings, capturing high-quality footage and key moments with professional equipment.
Scouted locations for film and movie productions, evaluating lighting, composition, and logistical feasibility to support pre-production planning.