As part of the marketing department, our responsibilities included planning, organizing, and executing a wide range of company events. These spanned press events and industry tradeshows, grand openings, and product showcases, each designed to raise brand visibility, strengthen relationships with partners and customers, and put Fortera’s work in front of the right audiences.
Team
Courtney Fone - Senior Designer
Michael Chen - Graphic Designer
Renee Edelman - Junior Designer
Illustrator
Photoshop
Brief
Our work covered the full lifecycle of an event, from early concept and logistics to on-site coordination and brand presentation, and it ensured that every event reflected the company’s mission with consistency and polish.
The Challenges
Event details like dates, speakers, booth locations, and attendee lists change late, and print and fabrication lead times don’t move.
Without clear brand rules, each piece can drift in color, type, and tone.
Booth dimensions, ceiling height limits, lighting, sightlines, and venue rules limit what can be built.
Input from marketing, sales, leadership, and partners, combined with leadership changes, leads to inconsistent feedback and slow approvals.
The Solutions
Set base brand guidelines that revolved around the use of a specific color palette and loose visual style that could be readily evolved or adapted.
Have final approval come from the CEO to ensure our message was designed with intent and guided in the right direction.
Banners and centerfolds held our core message while smaller collateral would be updated depending on new research developments.
Pinpointing Issues
As research continued to development, our material would shift especially with updating percentages.
Colors shift between screen (RGB) and print (CMYK), and large-format files needed the right resolution, bleeds, and material specs.
Shifts in leaderships caused brand inconsistencies which multiplied into reworks.
Grand Opening
Fortera’s first ReCarb plant was its first commercial-scale cement plant and produced its ReAct product. As a first-of-a-kind (FOAK) facility, it allowed the company to produce up to 15,000 tons per year, backed by more than 100 patents.
Tradeshows
The slides were kept black to reduce prevent “stage blinding” and reduce eye strain. The visuals were created to be understood without additional context.
Along with the booths shown above, we prepared additional modular booths suited to 10×10-foot and 10×20-foot spaces. The modular design allowed our team to set them up without the extra cost of hiring outside installers.
On-Site Brand Deployments
As a materials technology company, we partnered with cement producers to deploy our product on real construction sites. These partnerships built our credibility and gave us the chance to test the product in the field.
Corporate Social Responsibility (CSR)
Fortera invested in its community through neighborhood cleanups, youth basketball sponsorships, and STEM fair appearances, supporting the next generation of students and scientists.
