Fortera Junior
Fortera Junior is a sub-brand connecting Fortera’s sustainability mission with education. We created a STEM kit introducing kids to the science of cement. This involves the impact cement and concrete have on society and our climate.
My Role
Logo, Branding, Packaging
My Team
Kas Farsad - Chief Strategy Officer
Sherry Chapman - VP of Marketing
Michael Chen - Graphic Designer
Renee Edelman - Graphic Designer
Where Little Scientists
Build Big Ideas.
As the flagship product of the Fortera Junior brand, Scribble Solutions was a STEM kit designed around Fortera’s patented ReCarb® technology, teaching children the the fundamentals of calcium carbonate which can be found in both chalk and cement. The goal was to introduce kids at a young age to the significance of cement production and it’s impact on our society.
What is Scribble Solutions?
The Challenge Was Figuring Out a Way to Make Cement Fun.
How did you overcome that challenge?
With many of Fortera’s own staff who had kids that constantly drew using chalk, they knew this was a product younger children were fond of. Originally named "Coral Creations,” modeled after corals biomineralization process, the name was confusing as it suggested the production of corals rather than cement. We began developing a new name which eventually led to “Scribble Solutions.” The name was more playful and simpler for both parents and children to understand coming off the shelf.
How does Fortera Junior fit within the Fortera brand?
As a sub-brand, Fortera Junior was created to bring the joy of scientific discovery to a younger audience, translating the same curiosity and innovation that drove Fortera’s researchers into playful, hands-on learning experiences. Having been inspired themselves at a young age, Fortera’s founder's hoped to be able to offer the same experience for younger generations interested in STEM.
