As part of the marketing department, our responsibilities included planning, organizing, and executing a wide range of company events. These spanned press events and industry tradeshows, grand openings, and product showcases, each designed to raise brand visibility, strengthen relationships with partners and customers, and put Fortera’s work in front of the right audiences.
Team
Michael Chen - Video Intern
Illustrator
After Effects
Unity
NavisWorks
Brief
Use NavisWorks to create a flyby video of the Fortera ReCarb plant’s 3D model. We want to display each step of our decarbonization technology. This will be displayed at trade shows for people to view while walking by or looking for a reason to talk to the staff and ask more questions.
The Challenges
Stop passersby with a bold, eye-catching booth that draws them in from a distance.
Demonstrate how ReCarb works alongside existing plants without requiring them to be rebuilt.
Present adoption as a simple, low-barrier step for cement producers.
Make the case for decarbonizing cement with a clear, memorable statistic.
The Solutions
Move the animation to Unity, which allows smoother camera movement, flexible editing, and videos longer than one minute.
Begin with key metrics, such as cement’s roughly 8% share of global carbon emissions, to establish the “why,” provide global context, and build credibility.
Walk viewers through ReCarb step by step, linking each stage to why decarbonizing cement matters.
Use a simple, approachable visual style with a playful tone that appeals to the child in every viewer.
Pinpointing Issues
Our team had access only to the free version of Navisworks, which limited what we could produce.
Camera movement lacked easing, so moves looked stuttered rather than smooth.
Because the machinery was custom, audiences needed extra explanation to understand how it worked.
Initial testing showed that Navisworks alone could not comfortably support a video longer than one minute, which made that explanation harder to fit.
Understanding the Process
Fortera’s first ReCarb plant was its first commercial-scale cement plant and produced its ReAct product. As a first-of-a-kind (FOAK) facility, it allowed the company to produce up to 15,000 tons per year, backed by more than 100 patents.
Storyboard
Along with the booths shown above, we prepared additional modular booths suited to 10×10-foot and 10×20-foot spaces. The modular design allowed our team to set them up without the extra cost of hiring outside installers.
3D Models
As a materials technology company, we partnered with cement producers to deploy our product on real construction sites. These partnerships built our credibility and gave us the chance to test the product in the field.
2D Visuals
As a materials technology company, we partnered with cement producers to deploy our product on real construction sites. These partnerships built our credibility and gave us the chance to test the product in the field.
