Turnstile AI is a portfolio case study that got a little out of hand in the best way. What started as a concept turned into a fully realized SaaS brand with real positioning, real marketing materials, and a product designed to feel like it already exists in the market. The goal was never just to look good. It was to feel real.
Product Overview
Revenue teams receive a lot of different signals from various tools. Having a single tool sit across the entire revenue stack; along with, having it suggest the next best action to take to move revenue forward, can provide clarity for any team. Helping leaders forecast with confidence and managers coach reps who are capable of starting every day knowing exactly which deals to prioritize what to do for each one.
Pinpoint Issues
Finding opportunities for SaaS companies to display their “brand.”
Incorporating the AI “feel” as well into a standard SaaS “look.”
Avoid looking too “tech-e”, audience are sales professionals.
Focus on demonstrating increased efficiency (decreasing their time wasted).
The Solution
Tradeshows and events along with “take-home” material that usually involves print deliverables.
Playing with gradients and utilizing the negative space to incorporate a feeling of ethereal clarity.
Use graphics that combine real people and their dashboards.
Use the idea of “time” as a branding element to remind the audience of what their saving.
Design Inspiration
Goal was to find references where color, abstraction, and the human element are combined. When it came to the design system I wanted to find a good use of colors and dashboards utilizing different metrics such as stats, sales growth, calendars and other similar features that may be utilized by revenue focused teams.
Design Tools
Goal was to find references where color, abstraction, and the human element are combined. When it came to the design system I wanted to find a good use of colors and dashboards utilizing different metrics such as stats, sales growth, calendars and other similar features that may be utilized by revenue focused teams.
Pen and Paper
Illustrator
After Effects
Figma
Visual Design
Goal was to find references where color, abstraction, and the human element are combined. When it came to the design system I wanted to find a good use of colors and dashboards utilizing different metrics such as stats, sales growth, calendars and other similar features that may be utilized by revenue focused teams.
Colors
Typography
Components
Visuals
